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Pentagram, one of the world's largest graphics and branding agencies, wasset up in London in 1972 and now has offices across the globe. Recent projects include a visual identity for last year's London Design Festival and branding for an organisation set up to lobby the US government on "tampon tax". The team also commissioned a new series of photographs to reflect the brand's new identity. Pentagram wanted the branding to have the flexibility to adapt to the charity's various fundraising initiatives.
For more news, interviews, opinion and analysis about charities and the voluntary sectorsign up to receive the Civil Society News daily bulletin here. You'll receive applications from pet backers who want to take care of your pet and you are free to select who suits you best. Create a Job Posting and reach out all of our pet lovers quick and easy. Now my cats live with my parents in our suburban home and one of my dogs lives a happy life in the fruit garden, the other has passed of old age.
Winter Pet Care
Pet hotel may come into your mind when you want to board your pets, cats or dogs during Holiday. Most Pet hotel will put your pets in a cage or kennel, some have better facilities like dog pools and pet playgroud. Pet Parents are welcomed to book a personalized home pet boarding similar to pet hotel but 24 hour care with some of the home dog boarding facilities providing home cooked pet food with fresh vegetables and meats. Pet Lover can also register as Pet Sitter to take care of cat or dog thus providing Cage free Home Pet hotel or Dog boarding, not just pet hotel with cage or small container. Pentagram has rebranded London’s dogs and cats charity Battersea, introducing a “family” of watercolour illustrated characters as its icons. Led by partners Marina Willer and Naresh Ramchandani, the rebrand of the renowned charity includes it dropping the “dogs and cats home” from its name, and introducing a tagline “Here for every dog and cat”.
He noted that the dogs were cared for but if necessary humanely disposed of. By 1864 the finances were sound and they were handling 2,000 dogs that year. Every stay booked through PetBacker is covered by premium insurance. I also regularly fostered cats that needed medical care after a surgery etc.
Kirsty McHugh: ‘It’s pretty tough running a small charity out there’
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Battersea Dogs and Cats Home has rebranded as ‘Battersea’, created a new logo and introduced a new tagline to better reflect its work. News from Dezeen Events Guide, a listings guide covering the leading design-related events taking place around the world. Sent every Tuesday and containing a selection of the most important news highlights. Sent every Thursday and featuring a selection of the best reader comments and most talked-about stories. When you pay via PetBacker your payment is protected and will only be paid out to Pet Sitters when the job has been completed successfully.
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Battersea Power Station tube station is located adjacent to the site on Battersea Park Road, and is served by the Northern line. Battersea Park station for National Rail and Queenstown Road station for National Rail services are located 3 minutes and 7 minutes walk away respectively. Your cat can prowl, chase, search or jump with this homemade cat wand.
"The abstract illustrations are designed to subtly communicate Battersea's story; they appeal to people's compassion and humanity, without victimising or stigmatising the animals," said Pentagram. Instead, the charity wants to emphasise its commitment towards every dog and cat, which is demonstrated through the imagery of five dogs and five cats, as well as retention of the charity's signature blue colour. The animal charity, founded in 1860, commissioned design agencyPentagram to develop a new visual identity and brand strategy across its physical and online platforms. Battersea is now working in Basingstoke to rehome more rescue dogs and cats and put smiles on more faces. According to Pentagram, the rebrand is intended to “visualise the charity’s commitment to unconditionally care for all the animals that come through its doors”.
Battersea rescues dogs and cats until an owner or a new one can be found. It was established in Holloway, London, in 1860 and moved to Battersea in 1871. One of the biggest changes is the loss of the "dogs and cats home" from the charity's name.
The work with Pentagram cost Battersea £75,000, according to a spokeswoman. She said the rebrand was undertaken with "input from our staff, volunteers and supporters". You'll get special access to premium content and trend research that cannot be found anywhere else. Get inspired with our 4,151 innovation strategy articles, keynote, videos and innovation tools.
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research. Daily updates on the latest design and architecture vacancies advertised on Dezeen Jobs. "From our own research we know that, whilst many people have heard of our charity, they often have an out-of-date perception of us, and what we do," Battersea told Dezeen.
Its approach was to “strike out against” negative connotations used by the charity sector such as “shock tactics, well-worn tropes, and euphemistic and overly-sentimental language,” preferring a honest and straightforward image. This includes a suite of portrait photography that “puts personality over sentiment”, showing the eclectic creatures that can be found in its homes. When you book and pay via PetBacker, PetBacker protects you and your pet with payment protection, pet injury insurance, GPS dog walk reports, daily photo and video reports to ensure a job well done. Reviews by previous pet owners after job completion are transparent to help with your hiring decision. Together, they arrived at a solution that aims to present the charity "as both a compassionate caregiver and a leading authority in animal welfare", based around a "family" of hand-drawn logos of different breeds of cats and dogs.
English pet shelter 'Battersea Dogs & Cats Home' recently received a redesigned brand identity from creative firm Pentagram, and the studio opted for a series of abstract watercolor splotches adorned with cheeky hand-drawn whiskers and ears. The blue dots are each completely unique brushstrokes, which is representative of the unique backstory behind each of the rescue animals in the shelter. Battersea Dogs & Cats Home, now known as Battersea, is an animal rescue centre for dogs and cats.
Battersea was established in Holloway in 1860 by Mary Tealby (1801–1865). Initially the home was in her scullery but as the number of dogs delivered to her grew she hired some nearby stables funded by herself, her brother and Sarah Major. In 1860 the RSPCA agreed to assist and the committee meetings were held at the RSPCA offices at 12 Pall Mall. The Times ran a story ridiculing the idea of opening a "home" for dogs when there were homeless people in London. He wrote about a "remarkable institution" that had saved "over a thousand" dogs in 1860.
Battersea Dogs & Cats Home was founded in London in 1860, but as times have changed the shelter has of course changed in kind. One of the challenges for Pentagram was to keep the core purpose of the shelter -- its animals -- apparent. The firm thus added the tagline 'Here for Every Dog and Cat' to the branding, as most people tend to cut off the majority of the shelter's name and simply refer to it as "Battersea".
In 2018 the charity rebranded as just "Battersea" "to be here for every dog and cat". The charity's public affairs work involved spearheading the campaign to increase maximum sentences from six months to five years for the worst animal cruelty crimes in England and Wales. More than 5 pet lovers will send you a message with their quote and details. More than 5 pet lovers will send you a message within a minute with their quote and details. More than 5 pet lovers will send you a message within minutes to a few hours with their quote and details. The thinking behind removing “dogs and cats home” from the name stems from the word “home” implying a permanent dwelling for the animals, when in fact the intention of the charity is to re-home them with families.
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