English pet shelter 'Battersea Dogs & Cats Home' recently received a redesigned brand identity from creative firm Pentagram, and the studio opted for a series of abstract watercolor splotches adorned with cheeky hand-drawn whiskers and ears. The blue dots are each completely unique brushstrokes, which is representative of the unique backstory behind each of the rescue animals in the shelter. Battersea Dogs & Cats Home, now known as Battersea, is an animal rescue centre for dogs and cats.
Pentagram also says it wrongly implies the charity operates in just one location, as opposed to its three sites. Play today and you could win one of 23 prizes, including a top prize of £10,000, all while supporting the dogs and cats in our care. "Battersea last updated its brand in 2005 when we incorporated 'cats' into our name and logo. We felt it was time to review how we connect with our audiences and bring people's understanding of Battersea up to date. We match your pets to trusted local pet boarding, grooming and dog walking services instantly. On PetBacker you can find trustworthy pet sitters, dog walkers and other pet care near you.
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Battersea Dogs & Cats Home was founded in London in 1860, but as times have changed the shelter has of course changed in kind. One of the challenges for Pentagram was to keep the core purpose of the shelter -- its animals -- apparent. The firm thus added the tagline 'Here for Every Dog and Cat' to the branding, as most people tend to cut off the majority of the shelter's name and simply refer to it as "Battersea".
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"We remain fully committed to our vision and mission to improve the lives of unwanted dogs and cats and in order to achieve this we have to ensure that Battersea is easily recognisable and relevant to the widest possible audience." This project marks the first rebrand of Battersea's brand identity since 2005, when it incorporated "cats" into its name and logo. "While the characters are devoid of facial features, they remain expressive and retain a strong sense of individuality," continued the agency. "They celebrate the diverse range of personalities found among Battersea’s dogs and cats, while emphasising the human intervention required to make them whole."
"The abstract illustrations are designed to subtly communicate Battersea's story; they appeal to people's compassion and humanity, without victimising or stigmatising the animals," said Pentagram. Instead, the charity wants to emphasise its commitment towards every dog and cat, which is demonstrated through the imagery of five dogs and five cats, as well as retention of the charity's signature blue colour. The animal charity, founded in 1860, commissioned design agencyPentagram to develop a new visual identity and brand strategy across its physical and online platforms. Battersea is now working in Basingstoke to rehome more rescue dogs and cats and put smiles on more faces. According to Pentagram, the rebrand is intended to “visualise the charity’s commitment to unconditionally care for all the animals that come through its doors”.
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Battersea Dogs and Cats Home has rebranded as ‘Battersea’, created a new logo and introduced a new tagline to better reflect its work. News from Dezeen Events Guide, a listings guide covering the leading design-related events taking place around the world. Sent every Tuesday and containing a selection of the most important news highlights. Sent every Thursday and featuring a selection of the best reader comments and most talked-about stories. When you pay via PetBacker your payment is protected and will only be paid out to Pet Sitters when the job has been completed successfully.
The identity intends to visualise the charity’s commitment to unconditionally care for all the animals that come through its doors. The rebrand retains Battersea’s signature blue colour, used across abstract illustrations to represent a variety of dogs and cats, and subtly communicate the charity’s story. The illustrations are pared back and devoid of facial features, while remaining expressive and showing individuality. “They appeal to people’s compassion and humanity, without victimising or stigmatising the animals,” Pentagram explains. The sharp wordmark aims to balance the aesthetic of these hand-drawn images, employing the typeface Franklin Gothic, which Pentagram says “injects an element of authority” to the identity. To mark its 150th anniversary in 2010, the charity's London Cattery was opened by HRH the Duchess of Cornwall.
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In 2018 the charity rebranded as just "Battersea" "to be here for every dog and cat". The charity's public affairs work involved spearheading the campaign to increase maximum sentences from six months to five years for the worst animal cruelty crimes in England and Wales. More than 5 pet lovers will send you a message with their quote and details. More than 5 pet lovers will send you a message within a minute with their quote and details. More than 5 pet lovers will send you a message within minutes to a few hours with their quote and details. The thinking behind removing “dogs and cats home” from the name stems from the word “home” implying a permanent dwelling for the animals, when in fact the intention of the charity is to re-home them with families.
The non-Government funded organisation cares for an average of 240 dogs and 145 cats across all three centres at any one time. The charity has cared for more than 3.1 million dogs and cats over its history. PetBacker is a top multi-national pet company with a presence in 50 countries for pet lovers to share their love for pets and to hire trusted Pet Sitters with millions of nights stayed. Pet stays via PetBacker are protected by insurance with a world class support team at your side.
Pentagram, one of the world's largest graphics and branding agencies, wasset up in London in 1972 and now has offices across the globe. Recent projects include a visual identity for last year's London Design Festival and branding for an organisation set up to lobby the US government on "tampon tax". The team also commissioned a new series of photographs to reflect the brand's new identity. Pentagram wanted the branding to have the flexibility to adapt to the charity's various fundraising initiatives.
Royal Mail released a set of stamps featuring a series of dogs and cats that had been adopted by staff. It also launched a commemorative book, A Home of Their Own, which charts the history of the Home. This includes a look at prominent people who have adopted animals such as Elton John, who credited his dog Thomas with helping him through a rough period. Starting in 2011, Battersea implemented the "Staffies. They're Softer Than You Think" campaign to educate the public on the misconceptions about the Staffordshire Bull Terrier.
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He noted that the dogs were cared for but if necessary humanely disposed of. By 1864 the finances were sound and they were handling 2,000 dogs that year. Every stay booked through PetBacker is covered by premium insurance. I also regularly fostered cats that needed medical care after a surgery etc.
Their Muddy Dog challenge, for instance, includes a playful bespoke typeface named Battersea Paws. "The word 'home' infers a permanent dwelling for Battersea's animals, and could also be understood to mean one location, despite Battersea operating across three sites," explained Pentagram. Watercolour illustrations designed byPentagram provide the newvisual identity for Battersea Dogs & Cats Home, now known simply as Battersea. In 1862, Charles Dickens published an article about the home for the magazine All the Year Round. He called it an "extraordinary monument of the remarkable affection with which the English people regard the race of dogs". The charity also launched the Battersea Academy, and launched a campaign "Rescue Is My Favourite Breed" in 2019.
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